英孚青少儿英语管理培训生
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Work Location:
Shanghai
Role Descriptions:
Act as the owner of the regional marketing for 2 EF schools
The job holder will execute the offline school-based MKT plan, including ATL, BTL, R&R and B2B, and be responsible for the performance and cost efficiency of the MKT activities that he/she runs.
Key Responsibilities:
About School-based MKT Plan
Under the coach of RMM, make the school-based MKT strategies.
Under the coach of ATL/BTL/ R&R/ B2B Manager, draw school-based MKT plan
With the help of ATL/BTL/ R&R/ B2B Manager, communicate and align with CDs on school MKT plan.
Support AM to draw school-based MKT plan and implement it
About School-based MKT Plan Execution
Under the coach of ALT Manager, select and maintain good sites for school signage and outdoor, monitor and review the outdoor performance
Under the coach of BTL Manager, select and maintain good sites for school booth and flyering, monitor, training and review PT
Under the coach of BTL Manager, improve the conversion rate of BVL in schools
Under the coach of R&R Manager, run referral, re-APP/OPP activities in schools
Under the coach of B2B Manager, maintain relationship with key persons of state schools & kindergartens, run activities if needed
Track all the MKT activities at the school level qualitatively and quantitatively
Monitor and control cost of per new student
Attend school's weekly/bi-weekly sales & MKTmeeting and make sure efficient communication with school
Others
Monthly competitor information collection
工作职责:
作为2所EF学校的区域市场主管
任职者将负责执行以学校为单位的市场计划，其中包括ATL, BTL, R&R 和 B2B各部分计划，并确保他所负责的市场活动的时效性
主要工作内容:
以学校为单位的市场部活动
在RMM的指导下, 制定校区市场策略
在ATL/BTL/ R&R/ B2B经理的指导下, 制定校区市场策略
在ATL/BTL/ R&R/ B2B经理的协助下, 与CD一起协调制定校区市场计划
协助AM制定并实施校区市场计划
校区市场执行:
在ALT经理的监督下, 为学校标识和户外宣传选址并密切关注其实施效果
在BLT经理的监督下, 选定和维护校区点位及宣传, 负责对PT的监督，培训以及管理
在BLT经理的监督下, 提高学校BVL的转化率
在R&R经理的监督下, 执行学校有关推荐新人， re-APP和OPP的相关活动
在B2B经理的监督下, 维护与公立学校/幼儿园负责人的良好关系, 在需要时负责相关活动的执行
跟踪所有市场部中学校层面的定量和定性的活动
监督控制所有新学员的投入成本
参与每周一到两次的市场销售活动，确保与学校之间沟通顺畅
工作要求：
本科及以上学历，英语CET-4或以上
工作勤奋、抗压能力强
积极主动、充满活力、具有团队合作精神
具备出色的表达能力，能够自我激励
具备良好的学习能力和分析判断能力
表现优异者，毕业后直接留用市场部
简历请发送至邮箱shkidsmkt.ef@ef.com
联系方式：张老师 13764437813
Shanghai
Role Descriptions:
Act as the owner of the regional marketing for 2 EF schools
The job holder will execute the offline school-based MKT plan, including ATL, BTL, R&R and B2B, and be responsible for the performance and cost efficiency of the MKT activities that he/she runs.
Key Responsibilities:
About School-based MKT Plan
Under the coach of RMM, make the school-based MKT strategies.
Under the coach of ATL/BTL/ R&R/ B2B Manager, draw school-based MKT plan
With the help of ATL/BTL/ R&R/ B2B Manager, communicate and align with CDs on school MKT plan.
Support AM to draw school-based MKT plan and implement it
About School-based MKT Plan Execution
Under the coach of ALT Manager, select and maintain good sites for school signage and outdoor, monitor and review the outdoor performance
Under the coach of BTL Manager, select and maintain good sites for school booth and flyering, monitor, training and review PT
Under the coach of BTL Manager, improve the conversion rate of BVL in schools
Under the coach of R&R Manager, run referral, re-APP/OPP activities in schools
Under the coach of B2B Manager, maintain relationship with key persons of state schools & kindergartens, run activities if needed
Track all the MKT activities at the school level qualitatively and quantitatively
Monitor and control cost of per new student
Attend school's weekly/bi-weekly sales & MKTmeeting and make sure efficient communication with school
Others
Monthly competitor information collection
工作职责:
作为2所EF学校的区域市场主管
任职者将负责执行以学校为单位的市场计划，其中包括ATL, BTL, R&R 和 B2B各部分计划，并确保他所负责的市场活动的时效性
主要工作内容:
以学校为单位的市场部活动
在RMM的指导下, 制定校区市场策略
在ATL/BTL/ R&R/ B2B经理的指导下, 制定校区市场策略
在ATL/BTL/ R&R/ B2B经理的协助下, 与CD一起协调制定校区市场计划
协助AM制定并实施校区市场计划
校区市场执行:
在ALT经理的监督下, 为学校标识和户外宣传选址并密切关注其实施效果
在BLT经理的监督下, 选定和维护校区点位及宣传, 负责对PT的监督，培训以及管理
在BLT经理的监督下, 提高学校BVL的转化率
在R&R经理的监督下, 执行学校有关推荐新人， re-APP和OPP的相关活动
在B2B经理的监督下, 维护与公立学校/幼儿园负责人的良好关系, 在需要时负责相关活动的执行
跟踪所有市场部中学校层面的定量和定性的活动
监督控制所有新学员的投入成本
参与每周一到两次的市场销售活动，确保与学校之间沟通顺畅
工作要求：
本科及以上学历，英语CET-4或以上
工作勤奋、抗压能力强
积极主动、充满活力、具有团队合作精神
具备出色的表达能力，能够自我激励
具备良好的学习能力和分析判断能力
表现优异者，毕业后直接留用市场部
简历请发送至邮箱shkidsmkt.ef@ef.com
联系方式：张老师 13764437813
2014/1/23 12:17:03